JoJo Siwa is famous for her bright personality, unique style, and incredible talent. She started as a dancer and soon became a worldwide star. Despite her young age, she has achieved great success. Many people wonder how much money she has.
In this article, we will look at JoJo Siwa net worth, her career path, and how she made her fortune. Keep reading to learn more!
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JoJo Siwa Net Worth & Biography
JoJo Siwa was born on May 19, 2003, in Omaha, Nebraska, USA. She is 21 years old in 2024. JoJo is a talented dancer, singer, actress, YouTuber, and businesswoman.
She became well-known after appearing on Dance Moms and growing her YouTube channel. She also has a successful line of merchandise. As of 2024, JoJo’s net worth is estimated at $20 million. She stays active on social media platforms like Instagram, YouTube, TikTok, and Twitter, where she connects with her fans.

Full Name | Joelle Joanie Siwa |
Date of Birth | May 19, 2003 |
Age | 21 years old (as of 2024) |
Place of Birth | Omaha, Nebraska, USA |
Nationality | American |
Profession | Dancer, Singer, Actress, YouTuber, Entrepreneur |
Known For | Dance Moms, YouTube Channel, Merchandise |
Net Worth | $20 million (estimated, as of 2024) |
Social Media | Instagram, YouTube, TikTok, Twitter |
JoJo Siwa Net Worth 2024
In 2024, JoJo Siwa net worth is around $20 million. She earns money from many different places, such as:
- YouTube earnings: JoJo has a popular YouTube channel where she posts videos and earns ad revenue.
- Merchandise sales: JoJo sells her own products, including bows, clothing, dolls, and accessories, which have become very popular with her fans.
- Music royalties: JoJo makes money from the songs she releases and the royalties from music streaming and sales.
- Acting: She has appeared in TV shows and movies, adding to her income.
- Live shows and tours: JoJo also earns money by performing in live shows and going on tours to meet her fans.
JoJo has made millions not only through her amazing talent but also by making smart business moves. She built a strong brand and successfully turned her passion into a profitable career.
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How JoJo Siwa Became Famous
1. Early Life and Dance Background
Joelle Joanie Siwa, known as JoJo, was born in Omaha, Nebraska. She began dancing at a young age, inspired by her mother, Jessalynn Siwa, who ran a dance studio. From the beginning, JoJo showed a lot of talent and love for performing.
Her big opportunity came when she joined Abby’s Ultimate Dance Competition. Although she didn’t win, the show helped her start her career.
2. Rise to Fame on Dance Moms
JoJo became famous after joining Dance Moms in its fourth season. Her bright personality, unique fashion, and signature bows made her stand out. The show helped her gain more fans and build her own brand.
JoJo Siwa’s Career Achievements
YouTube Success
JoJo’s YouTube channel has been a huge part of her success. She has millions of followers who love her fun videos, including music videos, DIY projects, and behind-the-scenes content. Her popular song Boomerang has more than 1 billion views, earning her a lot of money.
Music Career
JoJo’s music career also contributes to her wealth. Besides her hit song Boomerang, she has released other songs and albums that have done well. Her music videos, along with her YouTube success, help her earn money from views, streaming, and sales.
Merchandise Empire
One of JoJo’s biggest sources of income comes from her merchandise line. She sells bows, clothes, dolls, and accessories, which are very popular with kids. JoJo has partnered with big stores like Walmart and Target to make her products available nationwide, turning her merchandise into a multi-million dollar business.
Acting and TV Appearances
JoJo has appeared in several TV shows, movies, and specials. She starred in The J Team and has made appearances on Nickelodeon. These acting jobs add another income stream to her career and help her stay in the public eye.
Tours and Live Performances
JoJo’s live performances are a big hit with her fans. Her D.R.E.A.M. The Tour was a massive success, bringing in fans from all over. The tour earned millions through ticket sales and merchandise, further boosting JoJo’s earnings.

JoJo Siwa Hair Bow Sales
Many of JoJo Siwa’s fans believe she’s worth more than what is estimated because she has reportedly sold around 40 million hair bows. While this number hasn’t been officially confirmed, it’s clear that JoJo makes a lot of money from selling these bows.
However, selling 40 million bows doesn’t mean she’s made hundreds of millions of dollars. Like most celebrities with product lines, JoJo earns money after hitting certain sales goals and covering costs like making and marketing the bows.
Each bow is sold for about $9, but after taking out the expenses, JoJo likely earns around $2.50 per bow. If she gets 20% of the profits, that means she might make about 54 cents per bow. If she really sold 40 million bows, she could have earned $16 million before taxes. After taxes, this would come down to around $8 million.
This shows that JoJo makes a significant amount from her products. If she continues to grow in popularity and her merchandise continues to sell well, her net worth could eventually reach between $50 million and $100 million in the future.
Filmography
JoJo Siwa has been on many TV shows, including special episodes on Nickelodeon like “Ultimate Halloween Costume Party” and “Not-So-Valentine Special.” She has also appeared in shows like “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” and “Dancing with the Stars.”
JoJo has worked on movies too, such as “The Angry Birds Movie 2” and “The J Team.”
Throughout her career, JoJo has won many awards, including “Favorite Viral Music Artist” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.
Real Estate
In February 2020, JoJo Siwa bought a $3.5 million house in Tarzana, California, when she was just 16 years old.
The house is 6,000 square feet and has a Mediterranean-style design. It includes marble floors, a fancy kitchen, fireplaces, and French doors.
Outside, there’s a swimming pool and a sports court. JoJo even gave her fans a tour of the house on her YouTube channel.
Personal Life
From August to November 2020, JoJo Siwa was in a relationship with TikTok star Mark Bontempo.
In January 2021, JoJo announced on social media that she is part of the LGBTQ+ community.
In February 2021, JoJo started dating her best friend, Kylie Prew. They broke up in late 2021 but got back together in May 2022. Unfortunately, they broke up again in June 2022.
In August 2022, JoJo began dating content creator Avery Cyrus. However, they ended their relationship in December 2022.
What Makes JoJo Siwa Stand Out?
JoJo Siwa is successful not only because of her talent but also because she connects with her fans. Her colorful outfits, large bows, and happy personality make her a great role model for kids. She works hard and makes smart business choices, which set her apart from other celebrities.
Interesting Facts About JoJo Siwa
- JoJo was the youngest contestant on Abby’s Ultimate Dance Competition.
- Her song Boomerang is one of the most-watched YouTube videos by a child-friendly artist.
- In 2020, Time named her one of the most influential people.
- JoJo is proudly part of the LGBTQ+ community and supports self-love and acceptance.

FAQs
Q1. What is JoJo Siwa net worth in 2024?
JoJo Siwa net worth in 2024 is estimated to be around $20 million.
Q2. How does JoJo Siwa earn her money?
JoJo earns through YouTube, merchandise sales, music, acting, and live performances.
Q3. What is JoJo Siwa’s most popular song?
JoJo’s most popular song is “Boomerang,” which has over 1 billion views on YouTube.
Q4. Does JoJo Siwa own a house?
Yes, JoJo owns a luxurious mansion in Los Angeles.
Q5. How old is JoJo Siwa?
JoJo Siwa is 21 years old as of 2024.
Q6. What are JoJo Siwa’s signature products?
Her signature products include bows, clothing, dolls, and accessories.
Q7. Is JoJo Siwa active on social media?
Yes, JoJo is highly active on platforms like YouTube, Instagram, TikTok, and Twitter.
Conclusion
JoJo Siwa’s journey, from growing up in a small town in Nebraska to becoming a global star, is truly inspiring. With a net worth of $20 million, her success shows how hard work, talent, and smart business choices have helped her achieve her dreams. JoJo has built her name in music, dance, acting, and business.
Her ability to connect with her fans and stay true to her fun and colorful personality has made her a role model for many. With her passion and determination, JoJo Siwa will likely keep achieving even more success in the future. Fans are excited to see what she does next!